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The industry standard

 Dream Job #2 – Testing Your Chops to The Limit 

Remember the internet bubble? I had a front row seat with the news magazine whose mission was to chronicle the most important shift our modern economy - the shift to the internet economy. 

The Industry Standard magazine was founded my John Battelle and Jonathan Weber in 1998. I start as Deputy Design Director to, Design Director, Daniel Carter pre launch. We created the prototype edition, then I continued to work with the magazine for 3 years until it's bust with the bubble 2002. In 2000 I was promoted to Design Director. In the position I helped grow the magazine from 68 to 330 pages weekly, and the art staff from 4 to 35. 

As Design Director, I managed the Art Department and it's budgets. Coordinated with the editorial department. I was responsible for the over all magazine look and feel, oversaw all art commissioning, and designed key marketing pieces such as covers and cover stories. I also responsible for the designing and coordinating new projects including the design, hire and launch the European edition in London.

Design Director : 2000 - 2002 { San Francisco, Ca }

Deputy Design Director : 1998 - 2000 { San Francisco, Ca }

 
 
Sadly all of this work is in storage while i'm in Denmark. I did find the prototype cover online thanks to Matt McAlister. This first issue cover was designed by Design Director, Daniel Carter.

Sadly all of this work is in storage while i'm in Denmark. I did find the prototype cover online thanks to Matt McAlister. This first issue cover was designed by Design Director, Daniel Carter.